Aloha! I’m

Aloha! I’m

Aloha! I’m

Carlos López.

How can I help you?

How can I help you?

How can I help you?

As a Product Lead, I help startups and tech companies scale their visions through robust product direction and user-centric solutions. My focus is on reducing uncertainty and decision latency while eliminating operational bottlenecks, enabling engineering and design teams to deliver value with predictability and speed.


I drive a results-oriented approach: designing strategies that go beyond aesthetics to build scalable systems that accelerate time-to-insight and optimize data-driven decision-making. My methodology is built on three critical pillars:


  • Discovery: Constant validation and risk mitigation under high-uncertainty environments.

  • Scale: Building robust design systems and optimizing Product Ops to ensure sustainable growth.

  • Intelligence: An AI-First product strategy and automations designed to transform complex data into real competitive advantages.


Throughout my career, I have led the transition from abstract concepts to high-adoption products. I operate under a single premise: technology and data intelligence must be the primary drivers of profitability and scalability for any modern business.


When I am not detangling complex user flows or designing smart UI, I am playing the guitar, practicing any sport such as badminton or hiking or just creating 3D art or some music.

+
0
1
2
3
4
5
6
7
8
9
0
0
1
2
3
4
5
6
7
8
9
0
Years into design
+
0
1
2
3
4
5
6
7
8
9
0

Unicorn Startups

+
0
1
2
3
4
5
6
7
8
9
0

Remote positions

Want to work together?

My Journey

EXPERIENCE

March 2023 - Present

Lead Product Designer

Proqio

  • Co-created product and business strategies while leading design and product teams to develop innovative features.

  • Defined and implemented the Product Operation Model (POM) to enhance team efficiency and predictability.

  • Spearheaded the creation of a comprehensive Design System to ensure scalability and consistency across products.

  • Impact: Increased product adoption by 60% in the first year and achieved an 80% improvement in user engagement metrics.

2022 - 2023

Senior Product Designer

Speckle

  • Created and implemented designs for a new web app by translating business requirements and user feedback for an open-source company.

  • Built scalable design systems, branding frameworks, user flows, and wireframes.

  • Impact: Boosted user onboarding completion rate by 80% and reduced design debt by 90%.

2021 - 2022

Senior Product Designer

Ravenpack

  • Redesigned internal design system methodologies and enhanced UX for complex AI/ML financial interfaces (Bigdata.com now).

  • Unified two different platforms under a single URL with updated UI and user flows.

  • Impact: Increased operational efficiency by 85% and enabled 60% faster task completion for users.

March 2023 - Present

UX/UI Designer

Genially

  • Managed UX projects and design studies to improve global usability, interaction, and engagement.

  • Developed user templates, tutorials, and onboarding systems for educational and corporate environments.

  • Supported engagement initiatives by creating educational articles and providing direct user support.

  • Impact: Contributed to a 70% increase in active user retention.

TECHNICAL CORE

Product Vision & Sense

Strategy and roadmapping

Discovery & Product Management

OKRs & KPIs

AI process and automation

Analytics

Scrum

Design Systems

Figma

Framer

HTML & CSS

LANGUAGES

🇪🇸 Spanish (Native)

🇬🇧 English (Professional)

🇫🇷 French (Basic)

ACADEMIC

2025

Product Leader

2021

UX-PM Level 1 by UXalliance

2018 - 2019

[A] qUALIFICATION

2015 - 2016

Master Marketing, Publicity and Design

TALENTIC GRANT

2013 - 2014

2012 - 2013

Master in Representation and Design in Engineering and Architecture

[Award to the best Master's Thesis promotion 2012/2013]

2012 - 2013

Arquitectura Técnica (Quantity Surveyor)

Power Skills

AI-Augmented Design & Systems

Evolution of Figma & Design Ops. Mastering the integration of Generative AI tools into the workflow—from prompt-driven asset generation to automated design system management—ensuring scalability and consistency.

Adaptive Leadership & Mentoring

Combining Leadership & Team Growth. Guiding teams through the AI transition, fostering a culture of continuous learning and resilience in the face of technological shifts.

Strategic Product Vision

It’s no longer just about researching; it’s about connecting insights to business goals. In a world of rapid prototyping, a clear "Why" is the ultimate differentiator.

Ethical & Human-Centric Perspective

A new priority. Ensuring that AI-powered products are inclusive, ethical, and transparent, prioritizing privacy and the human experience over the algorithm.

Critical Curation & Quality Control

Shifting from manual execution to expert oversight and evaluate, filter, and refine AI-generated outputs based on UX Laws and brand standards, ensuring functional excellence over mere aesthetics.

Agile Delivery & AI Workflow

Optimizing Agile & Methodology. Redefining delivery timelines and internal processes (Sprints) to leverage AI's speed without compromising the depth of design thinking.

Creative Orchestration & Prompting

Evolution of Collaboration & Ideation. Mastering the language needed to direct both AI models and human talent, facilitating ideation sessions where AI acts as a "thought partner" for lateral thinking.

Persuasive Communication

Retaining Persuasion & Communication that "sell" complex solutions and gain stakeholder buy-in during periods of high uncertainty and digital transformation.

Evidence-Based Validation

Reinforcing User Testing. With the speed of AI-driven creation, the risk of "fast-tracked noise" is high. This skill focuses on relentlessly validating hypotheses with real users to eliminate technological bias.

Data-Informed Design

Complementing Research to interpret data and metrics processed by AI, converting vast volumes of information into actionable design decisions.

© 2025 Carlos López. All Rights reserved.

© 2025 Carlos López. All Rights reserved.

© 2025 Carlos López. All Rights reserved.